12D Sports Inc. is an innovator in digital merchandise and the creator of StatFeedr™ Technology. Our patent-pending StatFeedr™ , which is the core of our business, combines hardware and software innovations to display statistics and customized messaging in sports and entertainment merchandise. Our platform connects fans with their favorite teams and entertainers through merchandise instead of a smart phone.  StatFeedr™ technology can be installed in almost any type of merchandise, collectible, or product. It is not designed to be a primary source for gathering statistics or info but instead allows fans a more engaging and interactive way to show support for their favorite teams and players.

12D Engineering

12D engineers are working to create innovative products based on demand from sports fans. StatFeedr is the tech platform that powers our products but the real driving force behind our business is you. Your support and feedback helps shape our future. Thank you.

Our Story

12D was founded by two brothers who are both passionate life-long fans of the Washington Capitals ice hockey club. The idea for our company and StatFeedr came from a bobblehead promotion at a Caps game. The team was running a promotion and giving away bobbleheads to a select number of fans in attendance that night. The bobblehead had a gimmick that immediately caught our attention. It was advertised that the bobblehead would track the player’s goals. Awesome, right? But, after receiving one, we quickly discovered that it was nothing more than a standard bobblehead with a manual counter at the bottom that you turn with your fingers. It was a big disappointment but it really got us thinking, what if we could make a product that actually tracked a player’s stats in real time? There’s already tons of sites and apps that track stats and player performance. That area is saturated with tech. The merchandise market on the other hand hasn’t changed much in decades, other than more junk with team logos on it. So from a simple bobblehead promotion, StatFeedr Technology was born.

12D is now a scrappy tech startup making waves in the traditional merchandise market. Follow us as we grow our platform and add new products across multiple sports and entertainment media. 

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