My name is Brian and I'm one of the co-founders of 12D Sports. This is my first blog entry on the new site. My intent is to use this blog as a creative outlet to talk about the business, our start up journey, the ups and downs of the tech and merchandise industries, and definitely some sports.

Let me start my explaining who we are and what we do. 12D is a tech start up innovating in the merchandise market. We engineer, manufacture, and sell digital merchandise that tracks sports teams in near real time. Our products not only better display your existing merch, they use home WiFi to track your favorite team and give you updated info after every game. How cool is that?

In my opinion, most merchandise is boring junk and does nothing more than collect dust. Retailers take every product imaginable, slap a team logo on it, and sell it to mindless consumers. When we started 12D, we wanted to design merchandise that offered fans more than just another cheap product with a team logo on it. We wanted to give them something that was useful, that was interactive, and did something more than collect dust. StatFeedr merch is a way for fans to stay connected to their teams and eventually it will help teams connect directly with their fans. 

This new website design will definitely help us sell our puck holders and expand our product offerings.  Whether or not you buy one of our products, I certainly hope you follow us on our journey as we disrupt and innovate the merchandise industry.